A Photography Project: 3 years of shooting Royals, Knights & Shieldmaidens.
How making childhood daydreams come true turned into my business. Here are 6 things I have learned from it.
There it is: I have officially decided to end my longest running series called “Arcadia” after shooting three years for it. Not only was “Arcadia” a childhood dream come true, in a full platinum 100% achieved vibe but it also kind of launched my entire business actually. It has brought me a lot of traffic, clients worldwide decided to book me for it and I started working on a freelance base for the company where I bought my armor for the first time - this summer in august I’m in Germany for two days to shoot for their catalogue and I’m stoked!
But what does one learn from working on a series for the next three years? I thought I would share some of my insights with all of you because this “Arcadia” series pretty much changed my entire life:
1. Follow your dreams
So this is something that’s said often but in this case it really was: ever since I was a little kid I was obsessed with anything armor, swords and weapons. I was never really allowed to have any (we used to make them though, with nails through sticks, inspired by the game Age of Empire). It took me a long, long time and a really big impulsive purchase when I decided to buy a set of armor from Mytholon and asked Mara to model it for me in the studio. I was around 26 and just a few weeks into being a full-time artist and photographer in my own studio.
2. Make that crazy purchase if necessary, even if you’re being hold back
(but first, make sure you got that rent covered)
Back then, chasing that dream was an expensive purchase I kept quiet about as I néver did anything like it and I valued my life a bit, since my parents where (rightfully) protecting me from making financial mistakes. I did accidentally spill the news when we where driving to the sea for a weekend. I never saw my mom turn around and look at me with that intense stare only moms have … and turn back after a long silence with a face of “you know, let’s just Laura do her thing” . So there was that. I survived that.
Did I regret it? Yeah. Way before I spilled the news and way after too. But did it feel kind of badass? Hell yeah: I had a SET OF ARMOR. Childhood dreamgoal completed.
3. Give it your everything
Kind of like number 2, but when I had the armor and I shot THE shoot that became “Supremacy” - one of my most iconic shoots up to this date - I knew it was something new. Something that was “me” and I wanted to create, something that would change. I decided right there and then on set this would become a series. We would see how I would finance that you know. Problems for later. It felt awesome. I edited it to it’s finest details. I posted it online and it became kind of history there immediately. I set up new shoots immediately and channeled all these ideas I had cropped up inside. I was always kind of super obsessed with the Arthurian tales, the book “Mists of Avalon”, Celtic mythology and warriors. Combine that with a lifelong gaming obsession and there you where: inspiration and visuals collided into one.
4. You néver know how a ball will roll
The key to this is: credit. I always credit everyone. Even if I have purchased a piece. Partially because I don’t really hold secrets on my sources of wardrobe and clothing. A lot also has to do with me working with independent designers and I don’t lie awake of giving them some traffic through my work on my own channels (I do not let them use my work for free though on their channels but thats another topic). But also you may néver know how “a ball will roll” as my dad likes to say: Mytholon, the company I bought my armor from, found my work after I credited them in my work. I’m going to Germany in August to shoot the 3rd catalogue commission for them and there have been various other projects and they licensed work of mine for their business.
5. Trademark turned into jobs
Also unintentionally, but awesome in a way: it became a trademark style of mine. One that I got booked for plenty of times. Clients from literally all over the world came to my studio to channel their inner warrior queens and kings as the series so deeply reasonated with them. Also mentioned in number 4, it also brought various commissions, licensing and opportunities. Directly by the company I bought from but also from other companies and independent businesseso out there. Basically a niche turned profiteable!
6. Practice makes perfection
Since it’s such a distinctive style and genre: I had a great amount of fun but also challenge with this because I was forced in a way to stay within my genre, reinventing myself using the same techniques, costumes, props, post-processing techniques and additions like fire sparks, smoke and snow. It learned me to work cohesive, even thought the entire project was three years - and learned me to put an end to it because my aesthetics had changed too much eventually, helping me understand my own aesthetics and style. The good side of this is that I have an amazing collection of images that originally took me various hours to finish and I can do now between 20 to 45 minutes. I understand the process behind my work and can more easily recreate within this genre, if the commission ever arises, delivering a great final product my clients will enjoy.
Want to see more?
Find the entire “Arcadia” series here.
Want to own a Fine Art piece of this series?
Want to learn how I made these images yourself from start to finish?
I’ve made a(n online) class specifically for this genre and trademark style I do. You can book yours now by contacting me on the 1-on-1 class page (form below) or directly by mailing me at firstname.lastname@example.org
Need new content for your business?
Are you looking for work similar to this for your next book or music cover? Or you have a LARP business in need of some eye-catching badass promo images? Or you want to license an existing one?
Just get in touch and we will work something out!